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2025's Biggest Blockbusters Told Us to Consume the Wealthy Again. We Still Aren't Listening.

A familiar theme runs through many of 2025's genre movies. It's an idea which extends all the way back to the time of Charlie Chaplin. In the new *Superman* film, the villain is a greedy, heartless billionaire using his immense fortune to defame Earth's superhero icon while manipulating world events to enrich himself. In *Jurassic World: Rebirth*, the villain is a privileged biotech mogul spending vast sums to trap the heroes into a monster-filled death trap for personal amusement. In *Zootopia 2*, the villains are a family of ultra-rich lynxes who stole a well-meaning mother's life-changing idea and set her up for murder, all for their financial benefit.

A Tradition of Film Elite Villainy

Within the dystopian thriller *The Running Man*, Josh Brolin portrays a wealthy villain operating a TV network that makes millions by exploiting and murdering people suffering through extreme hardship, while employing deepfakes and a sophisticated smear campaign to label them as avaricious, indolent, terrifying criminals. The musical *Wicked: For Good* doesn't highlight economic inequality as overtly, but its antagonists enjoy clear extravagance while taking advantage of and mistreating Oz's disadvantaged inhabitants, pushing them from their homes and into bondage. *Ne Zha 2*, the year's number one movie, sets the tough people of a hardscrabble farm town against haughty aristocrats who inhabit lavish sky-high mansions above the clouds. Even, the lighthearted humorous remake *The Naked Gun* focuses on a billionaire's plan to cause worldwide catastrophe — to make money, naturally.

It is not inherently notable in a string of movies presupposing that rich people have too much power, lack ethics or compassion, and a endless, demanding desire for more wealth. "Elites are the bad guys and everyday folks are heroes" as a plot device dates back to the birth of movies, with the Little Tramp's adventures setting his chronically destitute Little Tramp character against corporate bosses, bosses, and clueless rich men. Beginning with the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that revised that very premise for the era of the greedy, harmful Silicon Valley antagonist, the entire history of cinema is packed with "eat the rich" stories, which assume that affluence is at odds with fundamental decency, and celebrate the neutralizing, defeat, and sometimes demise of powerful, wealthy people.

The Release That Fails to Transform

However, inexplicably, we never actually consuming the elite. Every time politicians respond to a public shooting event by faulting graphic media, I sigh with frustration, because if people truly were that susceptible — if repeated viewing to an idea via media was enough to make it seep the public consciousness — undoubtedly American society would not continue to worship billionaires. And yet the headlines demonstrates constantly that a significant portion of Americans instinctively link affluence to competence and importance, even after one hundred years of the world's most beloved movies promoting the reverse.

In fact, it looks as though the endless parade of anti-wealth storylines in American cinema has created a pressure release that gets in the way of real-world action. Provided with a regular dose of largely uplifting tales where the everyman triumphs, while the billionaires are neutralized and shamed, everyone can walk away content about justice being served. These films are like moral fairy tales, implying that the system works, and that determined protagonists will weed out any bad apples among the largely industrious, moral, worthy wealthy who pulled themselves up through sheer effort.

A Sharper Message in 2025

But while 2025's movies do not break new ground in that regard, they do follow some recent trends among eat-the-rich stories: They’re getting more enraged, sharper, more direct, and seemingly more lethal. It is seldom sufficient these days to see rich people learn a useful lesson in humility, like in 1941's *Sullivan's Travels*, or forfeit their fortune to the people they exploited, like in 1983's *Trading Places*. In 2025, greedy, hateful affluent villains were killed by legendary creatures (*Death of a Unicorn*) and eaten by a enormous hybrid beast (*Jurassic World: Rebirth*). They were destroyed on a distant sphere (*Mickey 17*) and shot in the face at close range on live TV (*The Running Man*). They were killed with a improvised weapon (*Companion*) and assaulted fatally by an up-and-coming rival (*Him*).

"Almost none of 2025’s extremely affluent villains get the packed into a police car finale, likely due to it’s become so obvious that the wealthy operate under their own legal rules, and are highly probable to buy their way out."

The "behind bars" resolution no longer satisfies anymore. Rather, these villains are apt to meet their end at the end of their movies, often in especially brutal, poetic ways.

Notable Outliers

A few stories differ, undoubtedly. Lex Luthor in *Superman* is simply disgraced, revealed, and dispatched to prison. Monstrous manipulator Julian Dillinger in *Tron: Ares* finds himself confined to the digital realm, where he’s clearly being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* loses all his money and is redeemed as a person. The wealthy lynx dynasty members in *Zootopia 2* are exposed as thieves and liars, but they don’t meet|avoid

By

Marcus Watts

Lena is een trendwatcher en content creator met een passie voor design en mode.

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